Few Americans realize that that Writers Guild strike is taking place over just 4cents in royalty payments on a $20 DVD. The current royalty is just 4cents, and the Writers Guild hoped to increase this to just 8cents on a DVD, but the major producers flat out rejected this.
With the growing popularity of the DVD or even newer technology such as BluRay or HD DVD, the desire of writers to seek better royalty payments seems entirely inline with the increase of popularity of this medium. This increased royalty demand seems to an entirely reasonable union demand.
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